The last blog we mentioned part of the brainstorming process of the Music Marketing Project.
Music Video
The music video was probably one of the most challenging parts of the project. Thinking of the idea of what the music video was going to be about, we read the lyrics and they say "How come I end up where I started, how come I end up where I belong" and with those lyrics Yoav came up with the idea of showing someone living their life in a loop and wasting their life, eventually realizing that change is good and go wild trying to change things in his life.
When it came to the editing with the footage we had we decided to make it look glitchy to give it that artificial feel and as the video progresses the glitchier it gets. I had to edit the video and while editing one final touch I decided to add was to show the green screen, this is done to represent he has escaped his loop.
Presentation
After everything was completed the presentation seemed great. Our group got chosen to present on day 1 and the group was confident. When setting up the presentation the technical difficulties started. Once we finally got the presentation running it was a bit slow and the music video would not play. Besides the technical difficulties it all went great.